Google Ads
Expert ad tactics that integrate the world of Google with sites.
Learn how our targeting & creative are integrated to bring the most qualified traffic, at the lowest cost per acquisition.
What are Search Ads?
Search ads are a type of online advertising that takes place when people use search engines. When a search engine user uses Google, the terms they use in their search are matched to ads. Advertisers create text ads that are intended to look like search results. Search ads are bought based on terms, but paid for only when someone clicks on the link, hence them being referred to as pay-per-click or PPC ads.
The tools and methodology we use for PPC, paid search advertising production and management, deliver outstanding results.
Our experience with a wide range of PPC tactics, not just paid search, lets us find the best opportunities for our clients to achieve the greatest ROI. As part of an integrated advertising strategy, paid search offers opportunity for both immediate and long term traffic volume at prices that are competitive compared to other tactics.
PPC has mostly meant Google Search Ads, but there’s a wide range of other price-per-click tactics we employ daily.
A World of Ad Options
Social Network & Display Network Ads
We take advantage of the opportunities provided by the media network and its framework. Video, animation, compelling graphics, and micro-targeting creative are ways we drive audiences to click.
Make PPC Work for You Now!
We have the Google Ad Words and online advertising experience it takes to understand how to identify your audiences, understand what’s relevant to them, and compel them to act. We can start running ads for you as quickly as your budget allows it. Our online payment center makes getting you started quicker than ever.
Google Ad Words
We have expertise in search, display and re-marketing campaigns.
PPC Analytics
Daily optimization + weekly reporting + monthly analysis = PPC advertising results.
Effective Ad Copy
If you’re not leveraging extensions and A/B testing, then your PPC advertising copy isn’t all it could be.
Landing Page Optimization
Yes, you DO need more than one landing page if you want your PPC advertising to be successful.
We bring our clients the best PPC results.
- When you engage with Massive Impressions, we collaborate with you crystallize your goals against your budget and design an effective campaign strategy for bringing the audience in.
- Our production and management pricing structure makes it easy for first time advertisers to see the results they need and for seasoned marketers to leverage our volume discounts.
- Our approach to PPC uses our proprietary tool, Mi360, to manage and track ad and conversion performance unambiguously, resulting in the highest return-on-investment (ROI) and lowest cost-per rates.
- We’ve got years of experience running ads on Google, both for search and display, always with the goal of improving the audience response to our client’s campaigns, delivering better business.
Massive Impressions stands apart with what we deliver in PPC campaigns.
PPC Advertising that Delivers Qualified Traffic.
To be effective, pay-per-click advertising has to be relevant and provide links to content of value to the search engine user. Massive Impressions works with our clients to clearly define your target audience and set realistic goals. Our advertising gets attention, especially PPC advertising where the challenges are greater than display advertising.
Our pay-per-click services include:
- Campaign strategy and goal setting
- Keyword research
- Advertising copy development and A/B testing
- Landing page development and A/B testing
- Keyword optimization and expansion
- Bidding, click through rate, landing page and CPC optimization
- Quality score analysis and improvement
- Match type analysis and additions
- Negative keyword analysis and additions
- User search query analysis
- Display ad campaign integration
- Re-marketing campaigns
- Geo-targeted campaigns
- Local search campaigns
- Day parting strategies
- Many more PPC tactics
How many searches a day on Google could be bringing you business…if you were running ads?
(866) 800-3579
Customers are searching for you, but are they finding you?
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