LinkedIn now allows Mi360 to post to Company Pages. This makes curating content across social channels easier. Users asked for it, so now we’ve delivered. Posting to LinkedIn Company Pages through Mi360 is easy and leverages the same advantage Mi360 provides to social posts: campaign ID tagging, silent metric collection and real-time dashboard views.
One of Mi360’s strongest features is its ability to count inbound clicks and conversions automatically and in real time. Our Social Media Management tool is now showing click and conversion counting on Drupal just like it has done with WordPress. In order to provide the widest number of marketers access to Mi360’s data collection features we’re now making our Drupal Module available for Drupal users. This means that companies who use Drupal as the CMS for their website can now see inbound traffic in real time too, just like WordPress users have enjoyed until now.
Mi360 is a relational database system. This means modeling the real world as closely as possible and remaining adaptable for changes to meet future needs. We get a lot of value by creating reports from Mi360’s data, reports that yield usable conclusions. These reports give us the answers to complex marketing problems presented in the language of marketing experts. So the benefit of having your marketing data in a relational database system is the cornucopia of conclusions that it yields.
The problem with relational database systems that have many inter dependencies is that they tend to be cumbersome and unusable. The situations that need to be recorded are events and observations that need to be categorized. To do that the category has to exist ahead of time. And if that category was a subcategory or child of another level of data then the primary objects need to be recorded first before the event can be recorded as belonging to the appropriate category. So for most relational database systems you’ve got to set up all of your parent records first, entering them in their management windows, and then recording live events in their own window. This opening and closing of windows is distracting, time consuming, and cumbersome.
Mi360 had, in its first iteration, many “add on the fly” features that made it highly usable for one purpose: recording ad buy properties while you’re on the phone with the ad vendor. This meant that if a new tactic or publication needed to be defined, because it wasn’t in the pick-list, the tactic or publication could be added on the fly without closing the order entry window. Everyone loved it and it made recording new ad buys very fast.
Then when we migrated to the new Mi360 interface we initially migrated the basic functionality but didn’t migrate the usability features. This mean opening and closing windows in a clunky way that felt downright wrong because we had all become spoiled by the ease of use
Previously, with Mi360 and other social media tools, we’ve relied on our ability to envision what posts will look like on social media sites as we’re scheduling them.
Now we don’t have to rely on our ability to guess any more.
Proud to see online marketing industry trades spreading the word about Mi360 Content Marketing & Social Media Marketing Software. Check us out in Visibility Magazine – the magazine for online marketing strategies!
If you’re a marketer who wants to do amazing content marketing then keep your ear to the ground. Tomorrow marks the start of something new and wonderful.
MI360 is Massive Impressions’ exclusive marketing information management system.
