Propelling Ideas Into Action through Creative Development
Creative development is about more than pretty pictures – especially online. It’s about creating and using the right ideas, the right strategy, and presenting an offer in a way that effectively represents your brand while achieving your campaign goals.
Our team was working with the Internet before there was a World Wide Web. We’ve been doing web development since 1995. But before that we were honing our marketing and communications talents, reaching out audiences with both success and failure, discovering what works.
Marketers do Creative Development involving Art
There is a secret to art that many artists do not know. It is this:
Art does not happen with the artist. Instead art occurs in the mind of the audience.
That secret is the key to creating effective marketing and advertising campaigns. That secret is key to communicating brand value. That secret is key to getting response.
But it’s really less of a secret than some knowledge completely hidden from everyone, in fact it’s often repeated to art students. What happens is that it too often gets ignored. It’s a nice thing to know, but an artist doing some kind of creative development can’t reach out into the minds of their audience, can they? Isn’t it more like fire-and-forget?
That was true for a very long time, a lonely part about being an artist, publishing and pushing out the work, receiving sporadic, imprecise and subjective feedback.
The Internet Revolutionized Creative
The internet changed all that. Now professionals doing creative development have the Internet. The Internet facilitates counting views, counting clicks, and gives artists unprecedented feedback. You can see what works, see the performance with objective numbers, and audiences can communicate their excitement or displeasure instantly through e-mail and social media.
It’s an amazing time to be a professional artist, an amazing time to do creative development. We’re really excited to have the opportunity to be creative professionals in the digital age. We’re especially excited about having our efforts towards excellence translate into results for our clients.
Our creative development makes the wheels turn.
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