Content Marketing is a strategy of creating and publishing lots of content, creating a lot of web pages in most cases, to achieve an online goal.
Creating valuable content for your audience has always been one of the most effective ways to get their attention. Now, more than ever, the importance of content marketing is increasing because of changes to search engine ranking algorithms. This meant that brands that engaged in strong content marketing efforts see improved search engine traffic compared to the competition who don’t.
Long term, content marketing gives a better ROI than advertising. Content marketing is now one of the most cost effective marketing strategies for brand building online, if done right. It’s not about throwing spaghetti against the wall with just more and more words though. When you speak a language your audience speaks, they end up finding you when they search online. Our strategy is to discover what your audience is after. Then we create the content that makes them find YOU.
Our decades of content marketing experience lets us produce the content our clients need quickly and effectively.
Massive Impressions uses Web 2.0 power to allow our clients to easily get their voices online quickly and with less effort than ever before.
We use our own tools along with the marketing industry’s best technology, synthesizing the exact, most cost-effective solution for your business to soar online.
Good content marketing experts know how to write for both SEO and audience engagement. The local marketing industry’s best writers work with Massive Impressions on our content marketing campaigns.
Web 2.0 refers to an advancement of online tools. Tools exist now that make creating and maintaining online content so easy that you don’t have to be an expert any more. Normal people who don’t want to learn HTML can now publish web pages easily and by themselves. Web 2.0 means no nerd required, most of the time.
The essence of content marketing is simple: The stuff you know about your business is golden. It’s what your customers are searching for, not just in a figurative sense, but literally when they use search engines. The words that you say each day are very likely to be the words your customers will be typing into Google. Maybe not the exact words, but that’s the gist.
Content Marketing attracts audiences by speaking their language. Content marketing leverages the strength of your business expertise and knowledge of your market. The web isn’t just a great place for sharing what makes you special, it actually rewards you for doing it. Audiences love to hear the benefits you can bring to them. That’s what they’re looking for.
The Web 2.0 tool that revolutionized the web publishing industry has been WordPress. It is a content management system allows web publishing, creating a website, better than anything else. WordPress has allowed our clients to publish their own content at frequencies that the search engines love. Even web professionals like us love WordPress because it lets us do more, faster, more confidently, and offer solutions that would have been cost prohibitive previously.
Massive Impressions engineers new tools, strategies and tactics for content marketing success. Our content marketing management system, Mi360, lets marketers do more with less effort. It helps professionals focus on making smart decisions, and leaves the drudgery to automation. We know how to use it like a samurai swings a sword, focusing years of experience into everything we produce.
Our team has been practicing content marketing since 1995, getting both audience attention and engagement, but also getting the attention of businesses and robots.
“Robots” you say? Are robots spending money now? Well no. But they do have an enormous influence on what audiences see, who does end up spending money and where. Content marketing is as much technical as it is geared towards audience consumption. If it tastes good to the robots then they’ll reward a marketer with more eyeballs.
We’re a marketing company in Boca Raton, FL, Massive Impressions Online Marketing We design and execute integrated marketing campaigns, leveraging content marketing and other tactics based on what works. We’re also the creators of advanced content marketing management software. These one-of-a-kind tools allow us to deliver unparalleled value to our clients through content marketing excellence.
We started using the power of the web to distribute content back in ’95. Jason Pelish, one of our Principals, built an online music video content featuring system for THE BOX that went live in ’96. That company was purchased by MTV/Viacom the same year. We’ve employed content marketing as a B2B lead generation strategy since 2003.
Our principals, Lisa and Jason Pelish, are the textbook definition of marketing fanatics.
Lisa has a Bachelors in Communication from FAU and a Masters in Integrated Marketing Communications from FIU. She’s worked in the cable, newspaper, staffing and online development industries, practicing integrated marketing to effect since ’93.
Jason has been creating technology magic for decades, attending SUNY College for computer programming when he was only 11 years old, programming professionally by 14. He automated many marketing tasks Lisa taught him and built Mi360 around diminishing the labor required, and adding the one-of-a-kind abilities marketers need to get the results that make clients stand out.