Local Social Media Gets Results

Local Social Media Strategy is about using all the right social media sites to get results. It’s about getting more customers, better customers, and improving the loyalty of the customers you have. It’s about reaching out to local customers through social media presences configured to stand out.

Leveraging your local business address in your online marketing and social media marketing efforts gets your business more traffic. It’s not rocket science, just good marketing. Now we know what needs to be done to make local businesses get ahead.

Massive Impressions makes your brand stand out with the power of local social media.

Massive Impressions Knows Local Social Media

The social media campaigns we’ve created and managed have leveraged local power to get local results. F500 brands understand that if they want to compete with local operations, having the same local social media exposure is what makes the difference.

We’ve enabled large businesses to shine locally, competing just like local venues do, using the power of social media.
We’ve overcome the challenges associated with speaking with one message from many voices.
Social media gives your loyal local employees the power and voice to make your brand, and their futures, shine.

Local Businesses Do Better Online

Changes in the internet marketing environment have given local businesses have two benefits over businesses who don’t have local addresses. Local businesses are now being favored in search engine results and improved exposure in social media searches.

Why do local businesses get favored?
It’s simple: sites like Google, Facebook, and Twitter know that local content is more often more relevant to their users than content being produced farther away. Money gets spent locally most of the time. When you search for restaurants or dentists, you’re not looking for the best ones in country, nor the best ones in your state. You are probably looking for restaurants and dentists closest to you.

Twitter is Local Optimized

Using Twitter for results means connecting with audiences who benefit from you. Connecting with your local audiences is one of the best ways Twitter can be leveraged. Communicating that benefit, attracting key audiences, and engaging with them improves when the focus is local. Leading brands know that the Twitter audience is looking for them, and using location as a criteria for deciding. Everyone is local to somewhere, and local people decide who to engage with, who to be loyal to, and who to reward with their business.

Tweeps Follow Locals
Twitter is great for connecting with people you’ve got things in common with. Location is something people use more than any one other criteria for deciding who to Follow. Locals rule on Twitter.

Facebook Features Local Content

Location counts in Facebook. Audiences are more likely to engage with businesses and brands on a local level through “Checking In” and sharing endorsements with their connections in the same area. The Facebook Edge Rank Algorithm takes location into account when deciding what to show to users on their walls.

Using Facebook correctly has an enormous impact on how audiences are reached through it. We know how to get the most out of Facebook for Local Social Media Campaigns.

Facebook Groups are where the audiences are now.

Facebook has changed a lot. Pages used to be an effective way of reaching audiences, reaching fans, but not any more. Now Pages get a fraction of the exposure they once did. Facebook Groups have become the new way that marketers are reaching audiences. Local Groups are very popular. We know how to leverage Groups to get results.

Local Social Media Sites Count

We think beyond Facebook, Twitter and Google+ when we optimize a client’s online marketing. We leverage local social media sites and pseudo-social directory sites like:

Yelp – Get more than just an inbound link; good reviews are possible.
Google Places – Now being replaced by Google Plus Pages, but still relevant.
YellowPages.com – Being indexed properly is critical.
FourSquare.com – A fun, location based social media app that rewards venue reviewers.
Manta.com, CraigsList, Angie’s List, ZocDocs etc.

Local Social Media Strategies in Action

Massive Local Social Media Campaigns Get Results

Massive Local Social Media Campaigns work because social works best on a local level. The power of referral and endorsement brings new customers and helps affirm the loyalty of existing ones. When your customers have many choices besides you, effective local social media keeps YOU on the top of their minds.

Run Contests
Start Loyalty & Referral Programs
Ask Questions
Respond to customers
Affirm the Values of YOUR Brand

Major Brands know that social media can be leveraged to immense effect. For example, Walmart, a brand that established local social media presences for every location, saw ROI from social in 2013 that was worth bragging about. Our clients, Randstad and CLP, also using massive social campaigns, reached out to job candidates through social media. The former employed a multi-blog content marketing approach while the latter enabled per-location automated job streaming via our proprietary MI360 technology. Candidates were engaged with career focused content and candidates were the first ones to see the jobs they were looking for though social.

Our Massive Local Social Technology

Using Local Social Media to get results is simple in theory, but takes effort to put into action. That’s where our exclusive automation approach comes in. We’ve created our very own social media management system engineered around meeting the challenges brands face today. Large social media campaigns involving hundreds of locally oriented presences required better tools than were available, so we built the tools we needed ourselves.

Our system, MI360, is what we use to automate and streamline our local social media campaigns.

It pushes highly customized posts out to social media sites. scheduled perfectly.
It collects data from social media sites daily, high level metrics and minute-to-minute clicks.
It lets you do the things you’ve dreamed of doing, and helps you get it done quickly.
It lets you do the stuff you’ve wanted to do with local social media campaigns, but just didn’t have the hours to sustain.
Ad traffic and social post traffic are separated in its reports. Granularity of metrics lets us see exactly what’s working and where.

No other marketing company has a proprietary tool that does so much and answers so many questions. This is how we’ve established a reputation as the company to engage with when it’s time to launch massive social campaigns.

Discover the power of MI360

Local Social Media Gets Results

Massive Impressions makes your brand stand out with the power of local social media.

Massive Impressions Knows Local Social Media

Local Businesses Do Better Online

Twitter is Local Optimized

Facebook Features Local Content

Local Social Media Sites Count

Local Social Media Strategies in Action

Massive Local Social Media Campaigns Get Results

Our Massive Local Social Technology

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