managing facebook ads

How do I let someone start managing Facebook Ads for me? Answers here!

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Managing Facebook Ads is now a common responsibility among advertising and marketing professionals, but you don’t have to be a pro to take advantage of Facebook Ads. You can create and manage the ads yourself, or hire a company like ours to produce and start managing Facebook Ads for you. It boils down to how much time you have to learn how to do it, how much effort you can expend optimizing your buys, and whether you can afford to take time away from facets of running your business that require your attention. Lots of businesses who’ve experimented with advertising on Facebook have concluded that better results are obtained by leveraging expertise from professional marketers.

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Beware the Danger of Over-Managing Your Google My Business Listing

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A Google My Business listing is an important part of appearing properly on search engine listings. It appears on search listings where a the name of a business is typed in as the search term. It shows all sorts of extra information about your business. This is extended information that wouldn’t normally be showing in normal search results, the search results where your businesses is listed alongside competitors. You have to be careful though, because if you aren’t careful with how you handle that listing, you can get it suspended, and customers who are searching for you on Google won’t be able to find you.

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using google docs for seo cornerstone

Google Drive is the Killer App for SEO Cornerstone Diagrams

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Over the last couple years, the SEO strategy we’ve employed at Massive Impressions has evolved. When our clients engaged us to improve their site’s search engine ranking in 2015, a lot of our work last year was based on the content marketing principle of developing cornerstone content.

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whats the right size for a marketing budget?

How can I calculate my ideal marketing budget?

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What should we be spending on our ideal marketing budget? It’s a critical question that every business needs to answer when they’re positioned to grow. The brands we all recognize got their market share by spending the correct amount they needed to invest for growth, spending a big proportion on marketing and advertising. What’s the right size marketing budget for your business? We can help you answer that, here, now, on this website, easily. To find out, please read on.  

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Marketing Turnaround Time and Rate Adjustments

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In the marketing world, everyone wants their work turned around right away. At Massive Impressions our goal is to deliver quality work at a low price, delivered as quickly as our clients expect. When we do production work on our client’s assets, the amount of time it takes us to deliver a finished result is referred to as Turnaround Time.

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social media for business

Social Media for Business: Profiles vs. Pages

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We all know someone who uses their business name instead of just their real name in their social media account. Instead of “Joe Mendez” they go by the name “Joe’s Plumbing” on Facebook. This isn’t the way Facebook or LinkedIn is intended to be used. Having an account like this might have very negative consequences that can be avoided. You could have your hard work taken away from you when the account is terminated for going against policies. Plus, having an account like this is embarrassing; it makes it look like you don’t know what you’re doing.

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responsive email design

Responsive Email Design: Why is it Driving the Rebirth of Email?

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For a long time email design has been stuck. Emails became boring while the rest of the web became more exciting. Archaic design limits, put in place more than a decade ago due to security issues, kept email designs from maturing along with digital audiences’ expectations.  That’s changing now. Emails are poised to get sexy again thanks to responsive email design.

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Our New Content Marketing Story Tool

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We’ve added a new Content Marketing Story Tool to this website that can help you generate story format content easier than ever. It’s a shortcut around writer’s block. Try it out and you’ll see at how easy generating good, rich, relevant content can be. I was surprised by how quickly I was able to create a testimonial format around a real customer’s experience.

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