Technisource was a well known provider of IT Staffing services in the U.S. When they wanted to expand to Canada, they leveraged the resources of their sister brands (Spherion and Mergis Group) by assigning recruiters to represent themselves as Technisource, despite the lack of a physical presence. They needed a web presence that was uniquely Canadian, and also differentiated Technisource Canada from its U.S. parent company because they provided only IT Staffing solutions, and not the robust integrated technology services that were sold in the United States.