Meet the digital expectations of today’s art buyers.
Increase traffic and sales with your online presence.
Galleries have amazing advantages other businesses don’t.
When you invest in a website for your art gallery, make sure it drives new business. Learn what counts. Find out what features drive the most traffic, engage the right audience, and maximize your gallery’s investment.
Q: Why do gallery owners turn empty spaces into beautiful showcases for art?
A: Simple. Content, properly showcased, gets people visiting and visitors buying. This is the purpose of a gallery, no?
Online is the same as offline. Your website is as important as your brick and mortar location. Today, mobile phones are the primary way people learn about galleries, browsing online instead of on foot.
It’s so obvious that having a great website grows business, yet too many art galleries let their websites fall short. Galleries without great online presences, with the same forethought that goes into a floor space, aren’t representing themselves and their artists competitively. Deciding to create a great online presence, and being able to afford it isn’t enough; setting off in a realistic direction is critical. Due to lack of attention to key requirements, too many investments into art gallery web sites miss the mark, don’t meet expectations, and fall behind competition.
This list of 32 requirements comes from decades of experience online, showcasing thousands of artists. These requirements provide key direction, allow setting realistic expectations for what you can budget, and help you decide how your gallery is going to be competitive.
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