People in your industry have a certain lingo. People in your company are familiar with the terms you use within your company. To sound like you know what you’re talking about in your industry, you’ve got to use the right jargon, right? Using the snazzy terms that separate your company from your competition is critical, right?

Wrong. Talking like that when you’re doing internet marketing is bad. You won’t reach the audiences that you need to reach. You’ll be doing what we call in marketing, “Drinking the Kool-Aid”. Here’s why that’s bad.

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